Take control with advanced targeting to meet your unique brand goals.
Our media solutions enable contextual video buying and control of every part of the campaign process.
Yes, contextual targeting is a throwback, assenting back to mediums like linear TV, print, and terrestrial radio—where third-party cookies do not exist.
This solution is much more adaptable in a digital advertising setting, making it an increasingly critical element of modern marketing strategies.
We drive and deliver from customised contextual campaigns to hundreds of thousands of mid-flight optimisations to research & measurement to make your marketing strategy more effective across the entire funnel.
The Kopa Difference
We give our clients the confidence to align with digital technology that is agile, dynamic and delivers results.
Ad Conversion
Over 70% of consumers would be more likely to buy from brands whose ads are relevant to the content they’re consuming on YouTube. Take control of your targeting and what your audience see’s to form a positive view of contextual alignment and your brand.
Pick your programming on online video like it’s television — with a custom toolkit to take control in the audience share-shift away from linear television. We offer fixed CPM buying, Reach/Frequency planning, DAR/TAR audience guarantees and much more.
Brand-Specific Outcomes
The journey from a business goal to a successful media campaign is paved with data-driven insights and creative ingenuity.
With years of experience flighting contextual campaigns, Our expert ad operations and account services teams are well-versed in the intricacies of modern media platforms and tap into the power of data analytics. They are dedicated to translating your overall business and media goals into optimisation strategies for more effective media impact.
Reporting Tools
Reporting tools become more than just data aggregators; they become your strategic compass. Beyond media metrics like VTR and CPV, our team ensures that brands build long-term value across the funnel.
Our measurement team works with industry-standard measurement solutions like Google Brand Lift, Kantar Millward Brown and Nielsen to ensure your KPIs are met and measured to build your brand.